WEB APP REVIEW - "FARMIGO"

In my current Information Technologies class, we were assigned to do some research on a current web application, and share our thoughts.
I chose the healthy and convenient grocery app- Farmigo: http://www.farmigo.com.

Farmigo is an online community of sorts, based on the process of purchasing groceries in a community type of way. The benefits of purchasing food this way are numerous, and are the type of benefits that Farmigo survives on, as well as helping the public become conveniently familiar with them.
Benefits
One main benefit of using Farmigo's community shopping strategies, is that when the produce is bought in bulk, it allows for a friendlier price. With processed and unhealthy foods as expensive they are, and organic/farm-fresh produce at a higher price, purchasing food in higher quantities results in a lower price for everyone included.
In addition to this, Farmigo finds locally grown food for you and your food-purchasing-group. This helps the customer feel more comfortable knowing where the food is coming from, and how it is grown. This is a positive step in straying from the over processed genetically grown unhealthy grocery group, into the freshly grown and organically taken care of grocery group. As Farmigo explains in there own list of benefits, this community based purchasing power will help you avoid the "low price that does not include the cost of future health bills and environmental degradation from toxic chemicals that are used."
With the world economy in such shaky shape, it is important and benefiicial to delve in and help support our local economy, because that's where it starts. This kind of support will help develop relationships and understand as to what real fresh grown food is and its benefits to us. I urge you check out Farmigo's page on how they work and what they are about for more information: http://www.farmigo.com/how-this-works
Drawbacks
As with any beneficial service, it is possible to find what may be seen as drawbacks. I found a few myself after a little research.
Because this service revolves around the work your local farmer does, and the purchasing that his community does, it is understandable that the third party "hosting service" of sorts, wants to create regular business activity. Thus, to become active with Farmigo you must adhere to a term contract, kind of like a cell phone bill. A lot of partakers may want the freedom of being able to come and go, however the contract service may keep you locked in.
In addition to this, a community must be put together to do purchasing. Farmigo currently is in business with 1,550 locations. If you cannot find a community or location set up already near you, it may be neccesary for you to do some legwork, with the guidance of a Farmigo assisant, to set up the service in your community.
Being that the purchasing is done for numerous groups/people, home delivery is usually not offered. It is common that a meeting/pick up place will be agreed upon for picking up the groceries. Also, for many questions/conerns, or if you are not happy with a delivery, Farmigo does not appear to have any direct customer service that connects to the farming location for you. These kind of things are encouraged to be taken care of personally with the farmer.

With a solid community, it seems easy to create some healthy and all round beneficial support for you, your community, and your economy using Farmigo.com. There website is full of helpful information, guides, and FAQ for more understanding.